Free Shipping on all orders 50+

Media

Women's Lifestyle Brand

 Visit Philly, My New Philly,

Fox29 Philly, HypeFresh, WWURD radio 


FDV is more than a women’s apparel boutique. We are a community of conscientious, self-made fashion merchandisers, designers, and stylists. Choosing FDV is not just a form of self-love. Every purchase also supports independent entrepreneurs seeking to infuse the world with beauty, hope, and holistic lifestyle choices.

CEO Bio  Hanifah learned the retail trade in 2012 by helping a friend with visual merchandising and inventory purchasing and management for t-shirt store. Then in 2014, Hanifah opened her own women's apparel boutique in West Philly called "The A-List Look," followed by a relocation to Old City in 2015. In 2016, Hanifah decided to rebrand The A-List Look. She changed her business name to Fason De Viv and began highlighting clothes designed by her and her mother along with other local brands.

 

FDV is more than a women’s apparel boutique. We are a community of conscientious, self-made fashion merchandisers, designers, and stylists. Choosing FDV is not just a form of self-love. Every purchase also supports independent entrepreneurs seeking to infuse the world with beauty, hope, and holistic lifestyle choices.  FDV is more than a women’s apparel boutique. We are a community of conscientious, self-made fashion merchandisers, designers, and stylists. Choosing FDV is not just a form of self-love. Every purchase also supports independent entrepreneurs seeking to infuse the world with beauty, hope, and holistic lifestyle choices.  #FDVLifestyle
Visit Philly<iframe src="https://player.vimeo.com/video/170423464?title=0&byline=0&portrait=0" width="640" height="360" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe> <p><a href="https://vimeo.com/170423464">Fason De Viv -TheFittingRoom</a> from <a href="https://vimeo.com/mynewphilly">MyNEWPhilly</a> on <a href="https://vimeo.com">Vimeo</a>.</p> Essence CEO Bio  Hanifah learned the retail trade in 2012 by helping a friend with visual merchandising and inventory purchasing and management for t-shirt store. Then in 2014, Hanifah opened her own women's apparel boutique in West Philly called "The A-List Look," followed by a relocation to Old City in 2015. In 2016, Hanifah decided to rebrand The A-List Look. She changed her business name to Fason De Viv and began highlighting clothes designed by her and her mother along with other local brands.
Sizing Chart

FDV Size chart FDV Plus Size Chart